Robin Dunbar was involved in a series of evolutionary psychology investigations of different categories of words in Lonely Hearts advertisements (Waynforth & Dunbar 1995; Pawłowski & Dunbar 1999a; Pawłowski & Dunbar 1999b; Pawłowski & Dunbar 2001) that found that men and women attached different levels of importance to the following five categories of traits: attractiveness, resources, commitment, social skills and sexiness. 1997; Greenlees & Mc Grew 1994; Wiederman 1993), as well as entertainment and social skills (Miller 1998).In one corner is a cluster of Hallmark-red sofas; romantic slogans adorn a board above the photocopier.

The vocabulary and semantics of the online dating ads have not yet been investigated, although a number of studies in psychology and evolutionary anthropology have identified important personal trait categories, such as age, physical attractiveness, resources (current or future earning potential), and commitment to the relationship (Bereczkei & Csanaky 1996; Bereczkei et al.

Conclusion Sources and resources References web-based corpus processing software tool for linguistic analysis, in order to compare the language of men looking for women, men looking for men, women looking for women, and women looking for men. Linguistic research into the language of online dating ads is still scarce.

Christian Connection is an online dating service aimed at single Christians in the United Kingdom and Ireland, Australia, United States, Canada, Singapore and Hong Kong.

Christian Connection is owned and operated by Widernet Communications Ltd based in London, UK.

The site received some media attention in early 2001, featuring on the front page of the Daily Telegraph on 17 April 2001.

Christian Connection UK on the basis of its Alexa Ranking has frequently achieved the top spot for all the UK based Christian sites compiled by Kesher Search.

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In our data, all five of Pawłowski and Dunbar’s categories appear as statistically significant key semantic domains, and we find other statistically significant categories.