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Leaving aside ageing population factors, could the two trends be linked?
Over 1.3 million profile likes and 250,000 conversations are exchanged between Australians every day, with a focus on casual dating and friendships.
Online dating has established itself as the third most popular** way to meet potential partners in Australia, after meeting through family/friends and work.
Bad dates with people we meet online have become the stuff of legend.
But, for all the dates that end in fake emergency phone calls, it’s easy to forget there are many that end in true love.
Nearly half of Australian singles have tried online dating, making RSVP and Oasis an effective way to tap in to a large pool of the Australian population.
With RSVP and Oasis, you can target people and not pages.
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The latter says it can raise its revenues in Australia by 50 per cent over 2017/18, such is the potential in our market.
The increasing number of people wedding themselves to the world of online dating has coincided with another increase: the number of singles in Australia.
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