A few years ago Mike, Jodie and I together with another friend of ours, James Duffy, set up a joke online dating website called Darwin Dating.We'd recently read a book called Buzz Marketing which is about ways to get people to talk about your brand and we wanted to test the theory out.So, lets just get on with the bad stuff- I am at Fun ,outgoing who loves a good laugh and a drink with friends and family. caring and considerate and all round aussie chick (somewhat bogan) .

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Despite all of that, amongst a number of great lessons a key one we learnt from the experience was that dating websites require a critical mass of users in a geographic area before you can charge users and make money.

While Darwin Dating has 20,000 members we only have critical mass in two markets, London (5k members) and New York (3k members).

Welcome to Mature au - the mature dating site where genuine singles meet in Western Australia.

In today's world it is not unusual for men and women to be single in their 40's or 50's.

It costs nothing to send a wink so you can start contacting the people that you fancy straight away, and use the geographical search to find other mature singles in Darwin, NT.

As a member you can also use more advanced search options to find other singles by interest, age, location, or whether they have children or smoke.

We could charge members a fee in those markets, but not in places like Sydney (100 members).

As we've since learnt, other dating sites either target specific geographic regions, or group together 100's of niche dating sites like ours that all share the same membership base. It's likely to be most valuable to a dating site aggregator, though someone who was motivated to push the PR a little could no doubt get the site a lot more press and improve upon it's already very good SEO rankings, and potentially reach the point of critical mass to charge users, at least in some markets.

All this great press lead to literally 1000's of people writing about the site and linking to us online, resulting in some great SEO rankings.